Matt Holness began his career in 2000 as an apprentice electrician, building a strong foundation in electrical systems before specialising in fire detection and alarm systems. As he progressed from installer to commissioning engineer, Matt developed a keen interest in the more technical aspects of the industry – particularly in finding smarter, more efficient ways to deliver safety solutions.

In 2014, Matt founded Firenso, a business initially focused on fire alarm contracting. While collaborating with smoke control contractors across a range of projects, he identified a key opportunity in the market: the lack of integration between fire detection and smoke control systems. Seeing the potential for greater efficiency and safety, Matt spearheaded the development of innovative equipment and systems that brought these previously separate technologies together.

The success of Firenso, alongside the creation of pioneering solutions, established Matt as a forward-thinking leader in fire safety integration. Firenso was acquired in 2021, after which Matt took time out to reflect and refocus.

In 2023, he co-founded Simple Group with long-time collaborator Adam Sacre. Sharing a common vision, Matt brought his experience and innovation into a new venture with a clear purpose: to make complex systems simple. By stripping away the mystery often associated with technical solutions, Simple Group empowers clients to understand and trust the systems they rely on.

Looking ahead, Matt’s goal is to position Simple Group as a leader in the industry – driving positive change through innovation, transparency, and a customer-first approach. For Matt, it’s not just about technology – it’s about building a business that challenges outdated norms and creates clarity, confidence and simplicity for clients and team members alike.